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By the book, it seemed like an excellent public relations idea. A high-profile yet likely soft interview with Larry King during the broadcaster's 25th anniversary celebration week.
LeBron James joined the likes of Bill Gates and President Obama in sitting down for an interview with King this week, and got to do it on his home turf -- literally. (The interview took place in James' backyard.)
James thrives in these situations. He's comfortable on camera and knows exactly how to handle non-sports interviewers. Last year, he charmed the usually hard-hitting Steve Kroft during a cozy "60 Minutes" piece. The most memorable moment was James making an underhanded 60-foot shot as Kroft did a pirouette. Not a single question or answer from the program included much drama.

There was his interview with Oprah Winfrey in 2005, when James talked about his mother and provided anecdotes about his first meeting with Michael Jordan. But instead of conducting what could have been one of the most important sports interviews of the year, King gladly listened to those same stories again.

Once more, James managed to make headlines despite being the same vague and flirtatious self he's been for the last year. And from a PR standpoint, there is nothing wrong with that.

But while he padded his Q rating by stealing attention during the NBA Finals, James' presentation in the CNN interview may have been a misstep.